Manifesto

Breathing you can feel, not follow.

We built a world that asks the impossible of the mind, and forgot that the mind lives in a body. AERSŌMA is our reply.

Day after day, screens and notifications push us into what people have taken to calling screen apnea. We freeze. We hold the breath without noticing. Attention goes, and not from weakness of will: the body has quietly braced, and it is waiting for permission to stop.

AERSŌMA was made to interrupt that loop and give the breath back to the body.

We do not track your stress to show you a graph. We do not ask you to stare at a screen in order to breathe correctly.

What we made instead is a quiet somatic anchor. A breath you can feel with the body, rather than one you perform from instructions on a display.

An ordinary moment at home, late in the day.

The rhythm you can take over

Breathing is the rare bodily rhythm you can take charge of at will. Most of what the body does all day is out of reach; this one is not. That is the whole opening, and it is why every culture that has thought seriously about attention has ended up at the breath.

Why an anchor, and not a reminder

Under load, deciding to breathe well is exactly the thing that will not happen. The moment you most need it is the moment you have the least attention to spare for it. A notification asking you to breathe arrives into that same shortage and adds to it.

An anchor works the other way round. A pulse that swells and fades gives the body something to fall in step with, and it tends to take the offer without being asked. Nothing to read, nothing to decide, no screen to look at. That is why the pacing is something you feel, and why the device we are building has no display and makes no sound.

Designed to disappear

The best version of this product is the one you stop noticing. Worn under a shirt, paced to the moment, silent. Not another surface competing for your attention, but the one thing in your day that gives some back.


AERSŌMA is a wellness product. It is not a medical device, it does not diagnose or treat anything, and nothing here is medical advice. Breath holds in particular are not for everyone, and the app says so where they appear.